All the good
without the bad.

  • The most authentic tobacco taste underpinned with reduced risk science
  • Revolutionary technology, capturing the signature taste of any tobacco blend
  • Ready and proven at scale
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Consumer Preferred Brand Signature Tobacco Taste Reimagined

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We did
it

We have developed proprietary technology, delicately transforming tobacco blends into an authentic brand signature taste inhalation experience – without combustion

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A revolutionary
technology

Proprietary process & machinery
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1.Tobacco Loader

Using the tobacco mix of known brands

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Tobacco Loader
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Heating Chamber
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Smoke capture
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2.Heating Chamber

Exact heating control prevents the release of toxins

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3.Smoke capture

Capturing tobacco essence via our proprietary
Mist Cyclone Vortex mechanism

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4.Myst droplets collection chamber

Evaporating excess materials resulting in the most authentic brand signature tobacco experience.

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We are proven at scale, loved by consumers and have already achieved market approvals in EU and UK.

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Leadership team

Extensive Industry Experience with Proven Track Record

Motti Oderberg

CEO
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Mr. Oderberg has served as the CEO of BRH since 2014, leading the company to receive its FDA approval. He is also the founder and owner of Moses Computers and Communications (est. 1998), one of Israel's largest private computer service and supply companies, with nearly 100 employees. He is a director and investor in various medical device companies, including Lyra Medical, the manufacturer of the unique SRS Mesh implant for POP problems (www.lyramed.com); IWC Pharma, the manufacturer of the FDA approved botanic extract, Woundcare Gel Curasite (http://izunpharma.com/products/ curasite); and Naomi Medical, which develops a solution for fertility issues.

Moshe Fraind

VP Business Development
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Mr. Fraind has served as Director of Business Development at the highly successful Shaar Fund for over 12 years. During his work at the Fund, he has helped companies, such as the Israeli aerospace company Rada, recover from crises, and helped startups penetrate international markets.

Ilan Feferberg

CTO
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With his vast achievements in developing disruptive technologies, Mr. Feferberg brings ingenuity and resourcefulness to the team at BRH. As manager at Real Aesthetics, he led the development of the company's Bella Contour device, achieving FDA approval and worldwide distribution. A veteran of Israel's elite Intelligence Unit 8200, the equivalent to the US's NSA, Mr. Feferberg's achievements included the design and development of various systems for intelligence gathering, including sophisticated and integrated systems for use by Special Forces. He holds a BA in Engineering and an MBA, both from Tel Aviv University

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Download our company info documents to understand our business and vision

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